Marketing Automation refers to the use of platforms and technologies to automate the repetitive manual process to streamline sales, automate and measure the way of communication with prospects and customers.
Enterprise Organizations were early adopters of Automation platforms but Small Businesses too have come into making the best use of its existence. Adopting this process allows companies to delegate repetitive tasks such as sending personalized emails, scheduling social media postings, and responding to clients’ emails automatically. In simple words, these are platforms that help businesses automate their marketing and sales engagement processes to generate more leads, convert those leads to sales and optimize ROI.
Marketing automation is an incredible tool that helps businesses achieve real results. But those results don’t occur without the right processes, strategies, and efforts set in place. The term “Marketing Automation” has only been gaining recent popularity in Nepal. The future of marketing automation in Nepal lies in getting smarter in the way of communication with customers is done. Autoresponders, personalized messages, and push notifications will go to another level with the aid of predictive analytics and data-driven technologies.
Scenario in Nepal
“Marketing Automation” as a label sounds slightly amorphous for an entire industry. The marketing automation market in Nepal like elsewhere also started with lead generation and nurturing technologies gradually providing a wide array of analytics and social media management capabilities. Despite having a large-scaled market for Marketing Automation in the Nepalese context, most marketers attribute low marketing budgets as one of the reasons for the non-adoption of marketing automation solutions. For those who take the leap of faith to adopt a marketing automation solution, set only Return on Investment (ROI) as a parameter functioning to derive its value and therefore undermine the potential benefits of it.
Some of the marketing automation areas, today in the context of Nepal include:
Social Media Marketing
Metrics and Web Tracking
Marketing automation doesn’t mean to let the automation do all the work. It needs constant care and awareness to make it work effectively. We, Nepalese are a bit careless when it comes to automation. As marketing automation is only a supplement for sales strategy which allows us to strategize marketing path. We can’t just do and forget it. Engaging with customers back to their responses will probably make a difference.
Marketing automation is not only relevant to email marketing as we listed above. Most people assume marketing automation to be relevant only to email marketing, which falls to be a mere misconception. Other channels where Marketing Automation falls widely relevant includes:
Lead generation activities
Management activities, etc.
Having a clear understanding ensures you and your business work to build the marketing strategy to nurture leads and sales funnel.
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