258K+
People Reached
413K+
Impressions
117K+
ThruPlays Video Views
126K+
Post Engagements
project

Company Brief

Trendz Biz is a trending online and store based fashion center fully committed to delivering most 'WOW' fashion experience making you look good anytime and anywhere.

We as Aakash Labs implemented our digital marketing strategy to maintain its branding, store location marketing, demand generation and push marketing under Digital Media Marketing.

project

Objectives

  • High product sales
    • Trendz Biz provides a wide range of fashionable wear products.
    • High sales of these fashionable wear products were the most important objective during the campaign running
  • Increase store footfall
    To increase footfall of customers in the store to increase sales would be the first priority for companies like Trendz Biz
  • Demand generation
    • Drive awareness and interest in Trendz Biz’s products
    • Promotion of each product and brand to attract attention of right audience
analysis

Strategy

  • Content marketing
    • Content marketing strategy is cost effective and trusted by customers which attracts the attention of the audience with texts, images, infographics and video materials.
    • Analysed and created online materials to engage targeted audiences.
  • Social Media marketing
    • Social media like Facebook and Instagram are much cheaper than any other social media for paid marketing so we choose this strategy in order to promote and increase brand awareness.
    • Most audiences of almost every age group use social media and watch at least 2-3 sponsored contents, so reaching potential and interested age group audience is easy.
  • Offer marketing
    • Sponsored offer contents on social media platforms to reach and engage audience about offers
    • Implementation of discounts and gift voucher offers
  • Lead Generation
    • Generating and collecting informations like full name, email, address, phone and interested products from audiences
    • Reaching out directly or indirectly and personally to follow up and cultivate loyal customers
administration

Execution

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target

Results

  • Conversions
    Successfully obtained message conversions and leads to follow them up.
  • Successful Store footfall
    Successfully amplified store footfall promoting via social media features ads and campaigns.
  • Store clearance
    Successfully sold out products with discounts and dhamaka offers.
258K+
People Reached
413K+
Impressions
117K+
ThruPlays Video Views
126K+
Post Engagements
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