163k
People Reached
40k
People Engagement
6k
Lead Generated
400%
Return of Investment
project

Company Brief

Mahindra & Mahindra Ltd. is one of the largest vehicle manufacturers by production in India and the largest manufacturer of tractors in the world. The company began business in Nepal in the year 1991 with Agni Incorporated Pvt. Ltd. as the authorized distributors of Mahindra utility vehicles and tractors.

Aakash Labs has been working with Mahindra Nepal for since 2016. The digital architecture for more than 50 dealers across Nepal has been developed and maintained by our team.

project

Objectives

  • Demand Generation New Car Models
    Website page is one of the important components of digital media marketing. We analysed on website demand of Mahindra & Mahindra Ltd. We also tried to address the requirement of Mahindra’s branding and promotion.
  • Clearance of inventory from previous year
    Stock Clearance of Mahindra’s KUV was one of the major challenges of Mahindra & Mahindra Ltd. We analysis the possible digital marketing solution to remarketing the brand to clear its remaining stock.
  • Brand Resonance
    Creating brand awareness is one important factors of marketing. We studied on the products of Mahindra & Mahindra Ltd to figure out the possible digital ways to create brand awareness.
  • Vehicle Servicing Quality
    Feedback and review is one of the important elements to determine the product’s quality and services. We examined on the digital platform from where Mahindra & Mahindra could be able to get channels to receive feedback from customers.
analysis

Strategy

  • Create landing page
    Our strategy is to use click funnels to increase business market and sell out old cars. Creating Landing page with click funnels for each model was the best fit strategy for their objective of stock out old model cars.
  • Remarketing
    Observing potential customer’s behaviour and tracking their interest on particular car model was one of the major steps we took for product remarketing. In order to achieve results we show ads of Mahindra’s respective car models on websites. This strategy worked and as a result they successfully increases the sales conversions.
  • Brand Ambassador Resonance
    For Brand Resonance objective, we used video marketing with social media platforms like Youtube. It worked as a most appropriate media which helped Mahindra & Mahindra to increase its brand awareness among customers. It also influenced customers to buy cars of their interest through video marketing.
  • Feedback Platform
    Feedback platform is the best strategy to present quality of business services through customer themselves. So, vehicle servicing quality can be explained and impression on servicing quality will be effective.
Websites We Created
xuv
agni
agni
pikup
administration

Execution

  • analysis
    analysis
  • feedback
target

Results

  • Conversions
    After reviewing all suggested problems and the implementation of strategies, we successfully generated new clients as conversion of new car models. We converted website traffic audiences into potential clients. We generated almost 2400 active users within 30 days and almost 1100 active users within 14 days on websites.
  • Demand Generation via Video Marketing
    Branding and promotion was one of the major demands of Mahindra and Mahindra Ltd. We promoted Shrinkhala Khatiwoda (Miss Nepal 2018, as brand ambassador of Mahindra) , promotional videos on Social Media Platforms and Google Ads. It increased brand resonance and market reputation of Mahindra XUV300.
  • Sold Out older Stocks
    We used remarketing strategy as we discussed above, to sell old stock, Mahindra KUV in 2017.
  • Data Sets for future targeted Marketing
    Analysed data sets on customers traffic are treasures on digital marketing strategy. It can be used for future reference and can re-target customers interest to create Likeable audiences.
  • Collected feedback on rating scale
    We created form to collect feedback from the customers.I worked as a platform where we created rating scale of dissatisfied, happy and Delighted emotions.
163k
People Reached
40k
People Engagement
6k
Lead Generated
400%
Return of Investment
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