1.01M
People Reached
3.35M
Impressions
41
Campaigns
30K
ThruPlays Video Views
project

Company Brief

Q&U Furniture is the largest furniture manufacturer in Asia. It has more than 4000 large chains in China and around the world. The factories' areas overs 6.66 million square meters, and has more than 30000 workers.

Q&U Furniture Co Ltd. is the mother company of Q & U furniture stores in Nepal. The Nepalease subsidiary operates 4 store locations in Kathmandu, and is expanding 3 more outlets outside the valley.

project

Objectives

  • Google Ranking of Website
    When a user would search for keywords related to Q&U furniture’s website, listing it’s website on the first page was the main objective of Q&U Furniture to increase website visitors.
  • Demand Generation Furnitures
    To drive awareness and interest in Q&U Furniture’s products and store location was their primary concern. Branding and promotion with optimized budgets was the foremost objective which we accomplished with digital marketing solutions.
  • Increase Store Footfall
    Increase in store footfall was one of the major objectives of Q&U Furniture. Every business wishes to have a good number of customers. Likewise, Q&U Furniture also wished to increase its sale with greater number of store footfall. They seeked to attract customers' attention towards their products.
  • Store Location Promotion
    Q&U Furniture has its two branches, one at Naxal and other at Patan. Q&U Furniture’s Naxal branch had been experiencing good business but Patan branch was not performing as well in comparison to its Naxal branch. Therefore, store location promotion for its business development was one prominent objectives of Q&U Furnitures.
  • High Furniture Sale Range
    Maximizing sales of high priced furniture sale was one of the motives of Q&U Furnitures. They encouraged to grab the attention of customers towards its high range and collection of exclusive furniture options.
analysis

Strategy

  • Search Engine Optimization and Paid Marketing
    For this objective, Google Ranking of website in Google page, search engine optimization was the best strategy to implement. By maximizing audience traffic to Q&U Furniture website (nepalqnu.com) and optimizing the content with the titles and descriptions of each page was our strategy.
  • Content Marketing
    For the promotion of Furniture products and store location, content marketing is a must to share and stimulate audience interest. We analysed the requirements and created online materials and promotional quotes to attract and retain clearly defined audiences.
  • Social Media Platform Page
    For promoting Store location and Furniture products, we chose social media platform to promote and target potential interested audiences with social media featured ads and campaigns.
  • Information and Lead Generation
    Generating and collecting of users like email, name and furniture category interest was the strategy to reach audience directly and personally to follow up and cultivate loyal customers.
  • Remarketing and Retargeting
    We collected information about audiences who visited the website via Facebook Pixels and remarketed with precise and focused ads of furniture products targeting those audiences.
administration

Execution

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target

Results

  • Conversions
    We successfully converted customers and sold out furniture products of the store with message conversations and applications.
  • Increased Store Footfall
    We successfully amplified store footfall with store location promotion and Social media featured ads and campaigns, targeted ads for analyzed audiences behaviour in website.
  • Store Clearance
    With the amplified store footfall, offer marketing and using attractive contents, good value of furniture products were sold out.
  • Positive Reviews
    All the satisfied customers leave reviews on Facebook page. All the pictures of prize winners were published on Facebook and Instagram pages of Q&U Furniture which fostered brand reputation and its service quality.
1.01M
People Reached
3.35M
Impressions
41
Campaigns
30K
ThruPlays Video Views
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